The Human Side of Your Dog Training Plan

The Human Side of Your Dog Training Plan

Every trainer quickly learns that dog training isn’t just about the dogs. It means teaching people, too. Your clients need to wrap up each dog training session with enough canine savvy to guide their dog toward success. When they get home, your client may have to...
Educational Graphics for Your Dog Trainer Tool Kit

Educational Graphics for Your Dog Trainer Tool Kit

  Dog training is a hands-on profession, but not all teaching needs to take place in a class or a home training session. Print materials that clients can take home and social media resources you share online help strengthen your learning connection with your...
Big Dog, Small Dog. Talking about Canine Size Stereotypes

Big Dog, Small Dog. Talking about Canine Size Stereotypes

  You’ve heard people generalize dogs by size, right? “Get a little dog — you can take them everywhere” or “Big dogs belong in the country where they’ll have room to run.” There are a lot of long-standing beliefs about both giant and pint-sized pups....
A Message from Victoria:  Why We’re Thankful

A Message from Victoria: Why We’re Thankful

This holiday season, we are pausing to give thanks. It’s Me or the Dog was just hitting the airwaves around the world nearly 20 years ago when I first conceived of the idea of a school to help pet professionals reach their highest goals working with dogs. From the...
First Impressions: Dressing Like a Professional Dog Trainer

First Impressions: Dressing Like a Professional Dog Trainer

  What does “dressing for success” mean for a professional dog trainer who runs their own business? As a hired employee, you may have been asked to wear a uniform or a type of attire that promotes job safety and the culture of the company you work for. Sometimes...
Dog Trainer Course Tuition Increases Nov 1

Dog Trainer Course Tuition Increases Nov 1

It’s been almost 10 years since VSA’s founding, but it’s hard to believe that it was Halloween of 2018 when VSA changed the landscape of dog trainer education with the launch of our online Dog Trainer Course for aspiring pet professionals. This transition to a truly...
Building Referral Partnerships with Pet Businesses

Building Referral Partnerships with Pet Businesses

By initiating and nurturing relationships with other pet professionals, you can help your dog training business grow. Partnerships bring your business to the attention of new clients, help you create supportive relationships with like-minded pet professionals, and...
How to Choose a Good Name for Your Dog Training Business

How to Choose a Good Name for Your Dog Training Business

​ The right name sparks that first emotional connection with your ideal dog-training client. But choosing a unique name in the crowded pet industry isn’t always easy. Originality isn’t the only qualification for a successful name. In fact, a little too much creativity...
8 Tips to Reduce Your Dog Training Business Costs

8 Tips to Reduce Your Dog Training Business Costs

Sometimes the key to making more money is spending less of it. Earlier, our team here at the Victoria Stilwell Academy offered tips on how to increase your dog training revenue. Now it’s time to take a quick look at your bottom line. Could your business be leaking...