The VSA Blog

Every trainer quickly learns that dog training isn’t just about the dogs. It means teaching people, too. Your clients need to wrap up each dog training session with enough canine savvy to guide their dog toward success. When they get home, your client may have to...

  Dog training is a hands-on profession, but not all teaching needs to take place in a class or a home training session. Print materials that clients can take home and social media resources you share online help strengthen your learning connection with your...

  You’ve heard people generalize dogs by size, right? "Get a little dog -- you can take them everywhere” or “Big dogs belong in the country where they’ll have room to run.” There are a lot of long-standing beliefs about both giant and pint-sized pups. Some are...

Working with dogs is our passion, and it stems from Victoria’s longstanding mission to do whatever she can to help dogs and the people who love them live their best lives together.

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  What does “dressing for success” mean for a professional dog trainer who runs their own business? As a hired employee, you may have been asked to wear a uniform or a type of attire that promotes job safety and the culture of the company you work for. Sometimes...

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By initiating and nurturing relationships with other pet professionals, you can help your dog training business grow. Partnerships bring your business to the attention of new clients, help you create supportive relationships with like-minded pet professionals, and...

​"Joy marketing” is a way to infuse your business marketing with messages and imagery that cause potential clients to experience positive feelings of happiness, trust, or delight. Marketing with an eye towards joy helps clients associate feelings of happiness with...

​ The right name sparks that first emotional connection with your ideal dog-training client. But choosing a unique name in the crowded pet industry isn’t always easy. Originality isn’t the only qualification for a successful name. In fact, a little too much creativity...