The VSA Blog

By initiating and nurturing relationships with other pet professionals, you can help your dog training business grow. Partnerships bring your business to the attention of new clients, help you create supportive relationships with like-minded pet professionals, and...

​"Joy marketing” is a way to infuse your business marketing with messages and imagery that cause potential clients to experience positive feelings of happiness, trust, or delight. Marketing with an eye towards joy helps clients associate feelings of happiness with...

​ The right name sparks that first emotional connection with your ideal dog-training client. But choosing a unique name in the crowded pet industry isn’t always easy. Originality isn’t the only qualification for a successful name. In fact, a little too much creativity...

Sometimes the key to making more money is spending less of it. Earlier, our team here at the Victoria Stilwell Academy offered tips on how to increase your dog training revenue. Now it’s time to take a quick look at your bottom line. Could your business be leaking...

Increasing the profitability of your dog training business is important. But no one wants to find themselves working harder and harder every day to increase that bottom line. Life needs some balance! If you run your own business, you’re already spending hours...

“My dog knows better – he’s been to training class. I love him, but he’s just plain stubborn.” People who sign up for a dog training course want to help their puppy or dog become a happy member of their household and a great canine citizen. However, there are a few...

As a dog trainer, you help people and their dogs overcome challenges to live their very best lives together. It’s an incredible thrill knowing you are in a profession where your skill and guidance are changing lives for the better. However, it’s important to recognize...

Creating the career of your dreams is more than just being a part of the dog training profession you love. It also involves building your personal enjoyment and well-being into your daily business plan. Whether you are planning a brand-new dog training venture or are...

What makes you stand out from other dog trainers – and why do you need to? Even if you love everything about dog training, you’d need to clone yourself five times over to support every single dog owner with every need they might have. With all the special areas of...

​Have you heard of a “sales funnel?” Like a physical funnel, it’s large at the top so you can pour in a lot of potentially messy stuff, and it gradually gets smaller to direct things exactly where they need to go. This is a model that dog trainers can use to answer...