The VSA Blog

  You’ve heard people generalize dogs by size, right? "Get a little dog -- you can take them everywhere” or “Big dogs belong in the country where they’ll have room to run.” There are a lot of long-standing beliefs about both giant and pint-sized pups. Some are...

Working with dogs is our passion, and it stems from Victoria’s longstanding mission to do whatever she can to help dogs and the people who love them live their best lives together.

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  What does “dressing for success” mean for a professional dog trainer who runs their own business? As a hired employee, you may have been asked to wear a uniform or a type of attire that promotes job safety and the culture of the company you work for. Sometimes...

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By initiating and nurturing relationships with other pet professionals, you can help your dog training business grow. Partnerships bring your business to the attention of new clients, help you create supportive relationships with like-minded pet professionals, and...

​"Joy marketing” is a way to infuse your business marketing with messages and imagery that cause potential clients to experience positive feelings of happiness, trust, or delight. Marketing with an eye towards joy helps clients associate feelings of happiness with...

​ The right name sparks that first emotional connection with your ideal dog-training client. But choosing a unique name in the crowded pet industry isn’t always easy. Originality isn’t the only qualification for a successful name. In fact, a little too much creativity...

Sometimes the key to making more money is spending less of it. Earlier, our team here at the Victoria Stilwell Academy offered tips on how to increase your dog training revenue. Now it’s time to take a quick look at your bottom line. Could your business be leaking...

Increasing the profitability of your dog training business is important. But no one wants to find themselves working harder and harder every day to increase that bottom line. Life needs some balance! If you run your own business, you’re already spending hours...